Built from a love of the game.
AEBRIX started with a simple idea: to create sportswear I would genuinely want to wear.
I started AEBRIX in 2026 at just 14 years old. Football has always been a massive part of my life, and when I'm not playing or training, you'll usually find me in the gym.
I've never found the academic side of school particularly easy. I've always learned best by doing. I wanted something I could put my energy into, challenge myself with, and build from the ground up that I genuinely feel passionate about.
That's where AEBRIX began.
Creating Products From Experience
I don't want AEBRIX to be about simply putting our logo on products.
Our socks are a good example of that.
After owning and playing in several different pairs of grip socks, I could never find a pair that felt completely right. Some did the job when it came to grip, but I often found them stiff, restrictive, and too hot once I'd been playing for a while.
If you play football as much as I do, or you run, train, or go to the gym, you'll know how quickly your feet can become hot and uncomfortable.
So when developing the AEBRIX socks, comfort and breathability mattered just as much to me as performance.
That's why both our Performance Grip Socks and Crew Socks feature breathable panels across the top of the foot, helping air circulate where it's needed while keeping the sock comfortable during training and everyday wear.
With the grip socks, I wanted the grip underneath to help provide stability without forgetting about what was happening inside the sock.
It's a small detail, but that's exactly the kind of detail I want AEBRIX to think about.
More Than Just a Logo
I've been fully involved in developing AEBRIX from the beginning, choosing fabrics, testing samples, changing fits, working on designs, and making improvements when something isn't good enough.
Some samples have worked.
Others haven't.
And I've learned that sometimes something can look great but still not perform the way I want it to.
If I didn't want to train in it myself, I wouldn't want to sell it just because it has AEBRIX written on it.
My goal is to create sportswear that looks good, feels good, and performs when you need it to, whether that's on the pitch, in the gym, during training, or away from the game.
Built for the Journey
I'm still at the beginning of mine, and so is AEBRIX.
I'm learning as I go, listening to feedback, improving products, and trying to build a brand that people are proud to wear.
I don't expect people to choose AEBRIX just because it was started by a 14-year-old.
I want people to choose AEBRIX because the products deserve to be worn.
This isn't about pretending we're already one of the biggest sportswear brands.
It's about putting in the work to become a better one.
And this is only the beginning.
Alfie
AEBRIX
Built for the game. Beyond 90.